For years, Apple has censored texts that say 'Fuck' by autocorrecting them to 'Duck.' But at the Worldwide Developer's Conference, Apple announced they finally made things right. Durex is a brand that stands for sexual freedom. so we owned the moment and turned the cultural conversation into an e-commerce platform—flooding social media with shoppable posts and promo codes, customized for all sexual orientations.
Clios: Shortlist
Webby Awards: Nominee
Webby Awards: Nominee