Branded Entertainment
To promote VW's Fatigue Sensor, we used Brazil's most popular sport: soccer. Whenever a player was worn-out and ready to rest, the fatigue sensor icon would appear over the player, indicating that he was too tired to continue playing. In addition, as the icon followed a player across the field, the live TV game commentator would call out that the player was tired and ready to be benched. This stunt aired in Brazil during the British FA Cup and Italian Serie A League games.
Agency: AlmapBBDO, São Paulo
Role: Art Director
Television / Digital
In Brazil, it's illegal to show people drinking beer in television commercials. We used the law in our favor to create a fun, unique brand relaunch campaign for Antartica beer that left consumers thirsty for more.
YouTube Skip Ad
The main character from our campaign urged viewers to skip the pre-roll ad as fast as possible, because he couldn't drink a beer until someone skipped it and he was out of sight.
Agency: AlmapBBDO, São Paulo
Role: Art Director
Television / Online Video
We launched 24/5 trading, a breakthrough product which allows traders to keep trading after the market closes. In fact, they can now trade all night long. So we enlisted the most qualified nocturnal authority to deliver the big news.
The first spot features Mr. Richie creating magic on the piano. The second spot ran during Super Bowl LII, and features Lionel with the TDA Green Room guy and the real CTO of TD Ameritrade.
Agency: Havas Worldwide, New York
Role: Creative Director
Television
Terminix is all about relentlessly protecting homes and preventing pests from getting in. We created an action hero to support that position. Like James Bond chases arms dealers, our guy chases termites and roaches. These two spots just launched the new brand.
Agency: Havas Worldwide, New York
Role: Creative Director
Pre-roll Campaign
Traders get bad trading advice from everyone, everywhere. Especially from shady home vloggers on the Internet. So we created pre-roll ads where you see sketchy home traders giving viewers bad advice. A ‘skip advice’ button appears in lieu of the ‘skip ad’ button. Once a viewer clicks the button, our TD Ameritrade guy appears and sets viewers straight.
Agency: Havas Worldwide, New York
Role: Creative Director
Print campaign for Top Destinos, a Brazilian luxury travel magazine, showing that nothing is more memorable than a bad experience.
Agency: AlmapBBDO, São Paulo
Role: Art Director
PR Stunt / Outdoor
Casa do Zezinho is a NGO located in Capão redondo, one of São Paulo's poorest neighborhoods. It helps more than 5.000 children have access to education. A year before the Soccer World Cup we developed this project with São Paulo's biggest soccer team and used their jerseys to get people's attention to education. Player numbers on the back of the jerseys were switched for mathematic equations that equaled their original numbers. The players used them during one of the biggest football derby's in Brazil: São Paulo x Corinthians. At the end of the game all jerseys where auctioned on the Internet and all the money donated to Casa do Zezinho.
Agency: AlmapBBDO, São Paulo
Role: Art Directo
Outdoor / Print
At the FIFA World Cup in Brazil, over 1 million visitors from 202 countries came to experience the games. But the problem was, they weren't necessarily feeling welcome by the locals who spent weeks prior to the games protesting the event's funding. So as one of the World Cup's biggest sponsors, Visa used it's brand positioning to let visitors know that 'everyone is welcome.'
Agency: AlmapBBDO, São Paulo
Role: Art Director
Print campaign for the Audi A6 allroad with TFSI engine. An off-road car that drives more miles per gallon than any other off-road.
Agency: AlmapBBDO, São Paulo
Role: Art Director
Direct
Billboard magazine was in need of a new on hold music and briefed us to develop something fresh, showing the magazine’s concept of music and entertainment. What came out was an engaging way of letting people who wait on hold play their favorite rock riffs, by pressing the telephone buttons.
Agency: AlmapBBDO, São Paulo
Role: Art Director
Volkswagen Trucks are available in many different forms being taylor made for every kind of business, from small to big.
Agency: AlmapBBDO, São Paulo
Role: Art Directo
Outdoor Activation
Snickers was launching its brand in Brazil for the first time, primarily targeting hungry college students. So as part of the launch, we developed a photo booth that adopted the legendary concept of 'you're not you when you're hungry.' The machine was put on the campus of one of São Paulo's biggest universities. When students took their photos, pics of the iconic Brazilian comedic actress Betty Faria came out. (Faria is the equivalent of America's Betty White.)
Agency: AlmapBBDO, São Paulo
Role: Art Director
